Estrella Jalisco Beer Launch
Estrella Jalisco was first brewed in Guadalajara, Jalisco, in 1910. You might be more familiar with its 15-year-younger cousin, Corona Beer. But, as focus groups of Mexican beer drinkers aged 25-35 put it, 'If you really know anything about Mexican beers, you know that this is the one.' The rest is now history.
