Illinois Lottery Anything is Possible
This is a campaign that tells the story of real winners like Carmen. We interviewed her and she told us how she won the jackpot. We did embellish the story a little bit for entertaining purposes—because with the Illinois Lottery, Anything is Possible.
Illinois Lottery "Always Right". Directed by Augusto Gimenez Zapiola
Creative Team: Philipe Diao Sr. AD, Gregorio Urbina Sr. CW, Ed Tua CD
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