Illinois Lottery Anything is Possible
This is a campaign that shares the stories of real winners, like Carmen. We interviewed her, and she shared how she won the jackpot. We added a touch of embellishment for entertainment purposes—because with the Illinois Lottery, anything is possible.
Illinois Lottery "Always Right". Directed by Augusto Gimenez Zapiola
Creative Team: Philipe Diao Sr. AD, Gregorio Urbina Sr. CW, Ed Tua CD