Coca-Cola Look Up
After the market crash in 2008, Coca-Cola asked us to come up with a positive and uplifting message. The answer was right there in our hands: every time you take a swig of a refreshing Coke, you have to tilt your head back. And when you do, you may discover that "looking up is always worth it".
Creative team: Jorge Pomadera AD, Ed Tua CW
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