Coca-Cola Look Up
Following the market crash of 2008, Coca-Cola tasked us with creating a positive and uplifting message. The answer was right at our fingertips: every time you take a swig of a refreshing Coke, your head naturally tilts back. And in that moment, you might just realize that 'looking up is always worth it.'
Creative team: Jorge Pomadera AD, Ed Tua CW
